Ask a writer what the hardest part of writing a book is and you know what he'll say?

No, not starting...

Stopping.

I have the same feeling whenever I write one of my books. I'm always wondering if I haven't forgotten something or whether I could give another example or if I could express what I want to say a little more clearly. Long after I've finished writing, I'll be tweaking and editing and adding and who knows what else until I finally decide it's time to put it out there.

But with a book, once the work is done, it's done... until the next edition.

With AdSense, the work is never done.

I think I've got my sites pretty well optimized. It took me a long time and a lot of work to get there but they're now bringing in a pretty impressive CTR and a good income.

And yet, I still want to play with them. I just can't help but wonder if a little tweak here or a change there would nudge up my CTR an extra half a percentage point and give me a nice little bonus.

Whenever the urge gets too strong, I've really got two choices.

I can either sit on my hands until the urge passes so that I don't mess up a good thing.

Or I can try out my ideas somewhere they won't do my income any harm if they don't work. I use a small site for that but you could also use a single web page, provided you used Channels to keep track of the income that page usually brings in and follow the difference.

Not all of the experiments you run are going to work, but I have to say, there's only one thing that beats coming up with an idea, implementing it and seeing it push up your income.

And that's having a site that's so well optimized it can't produce any more income whatever you do. The only thing better than having one of those, is knowing it.

Anyone think they've got one?

For the AdSense answers you seek, visit...

http://www.adsense-secrets.com

Joel Comm's AdSense Secrets
Special Edition
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Hi Rully,

It was fall of 2005.

I was in Charlotte, North Carolina, preparing for my very first
public speaking engagement.

I would be speaking before an audience of 25 people who had paid to
hear me and a handful of other Internet marketers share how we make
our millions online.

It was at this time that I had begun preparing the manuscript for
my first traditionally published book. But I was lacking a title
for the document.

One of the other speakers at this conference was none other than
Mike Filsaime.

Likeable and smart, with a boyish grin and a savvy New York
attitude, Mike appeared to be a human being who was genuinely
concerned about the success of others.

Believe me, in this industry there are some people that are just in
it for the money. You can spot them a mile away. And they could
care less about you.

Not so with Mike. I sensed that he was as excited about me giving
my first presentation as he was about giving his own presentation.
Maybe even moreso.

As I got to know Mike and we discussed our successes and failures,
I learned a great deal more about the man behind Butterfly
Marketing. And I concluded beyond a shadow of a doubt... Mike
Filsaime is the REAL deal.

As we continued our conversation, I told Mike about my new book,
and how it was lacking a title.

He asked, "Joel, what did you do to start making $500-$1000/day
with AdSense?"

I replied, "I dunno. I cracked the code."

Mike exclaimed, "That's it!"

I said, "What's it?"

He continued, "That is the name of your book. 'The AdSense Code'!"

Brilliant. Absolutely freakin' brilliant.

It just so happened that the book was due to be released the same
weekend as "The DaVinci Code" movie, so the name and timing
couldn't have been more perfect.

The book was a HUGE success, even hitting the New York Times Best
Seller list!

Thanks, Mike. :-)

Over the past couple years, my friendship and professional
relationship with Mike Filsaime has deepened. He continues to
amaze me with his top-quality products.

But what I appreciate even more is the number of verifiable success
stories that have come as a result of his teaching, training and
products.

The fact of the matter is that people who listen to Mike Filsaime
and do as he teaches have a far greater chance at success than just
about any other teacher in the marketplace today. And that's the
truth!