Dear rully,
Welcome to the IT PRO newsletter for Friday 29 June 2007.
Today is the US launch day for Apple’s iPhone. For most of this week, scores of individuals have been camping out in front of Apple and AT&T retail stores across the US, intent on becoming the first to own Apple’s shiny new gizmo.
As with previous Apple product launches, the introduction of the iPhone has been nothing short of a marketing masterclass. The simple fact that I am writing this newsletter editorial about it is proof alone that this MP3 player/mobile phone hybrid device – hardly an innovation in itself – has managed to get the whole world talking and desperate to own one.
As one of the few people outside of Apple to have had access to an iPhone, albeit briefly, I can say that first impressions are good. I can also see the iPhone serving as a significant tool for the business user, thanks to its good email implementation with support for IMAP, and web browser that allows you to access proper web pages without them being reformatted into a mess to fit a small screen.
As always, time will tell on this one. The iPhone is not scheduled to hit our shores until at least October, only then can we really decide if it is fit for purpose, let alone fit for business.
Chris Green
Editor
IT PRO
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